Miami, Florida
Building the future of how we work and travel.
Founding Partner, Simplicity. AI for real estate and travel.
As featured in
Founding Partner
Simplicity builds AI products for real estate. I co-created Sara AI, Simplicity's residential real estate arm: a white-label AI assistant that brokerages give to their agents, so they can spend less time on busywork and more time with clients.
Official Tourism Partner of Mexico
An all-in-one booking engine for hotels, restaurants, attractions and eSIM that builds a customized travel itinerary for each guest. Launching later this year at international airports throughout Mexico.
See the partnership →Press
Simplicity, the Steph Curry-backed AI company, is rolling out its platform to about 1,300 agents at ONE Sotheby's International Realty, automating property research, market analyses, listing preparation and client communication.
AI Product · Simplicity
Read article →Coverage of Elli AI, an AI assistant that searches MLS boards, public records and the web from natural-language prompts and generates market insights and reports.
AI Product Launch
Read article →Launch of Elli AI, a white-labeled AI assistant app that lets agents search MLS listings in natural language and generate branded reports, debuting in Florida ahead of a 2026 national rollout.
AI Product Launch
Read article →Explore México, developed by Simplicity and promoted by Mexico's federal Secretaría de Turismo, was presented at the 50th Tianguis Turístico as a national digital travel platform.
El Economista
Read article →Interviews from the Tianguis Turístico in Acapulco. Max joins the show at 20:34.
Podcast Interview
Listen from 20:34 →“Explore México by Simplicity” is presented at the Tianguis Turístico as the new platform transforming the way to travel the country
Tianguis Turístico
Read article →Photographed with Chris Wands at the Miami launch event for Ocean Terrace Resort Residences.
Event Coverage · Miami
Read article →Preview of Elli AI, an AI-assistant app designed to save time on manual searches and repetitive tasks, launching first in Florida before a national rollout.
AI Product Launch
Read article →Featured
I led the government deal that made Simplicity an official tourism partner of Mexico. We built Explore Mexico, an all-in-one travel app that is live on the App Store and launching at Mexico's international airports later this year.
Speaking
Spoke on stage at the 50th Tianguis Turístico, where Explore México by Simplicity was presented as a national digital travel platform.
Interviewed on the show's episode recorded at the Tianguis Turístico in Acapulco. Listen from 20:34 →
Spoke at Mexico's national tourism conference alongside the country's Secretary of Tourism.
Interested in having me speak at your event? Get in touch →
I'm a Miami-based entrepreneur with Cuban-Mexican roots and a Founding Partner at Simplicity, where I build AI products for real estate and travel.
I co-created Sara AI, Simplicity's white-label assistant for brokerages and their agents, and led the initiative that made Simplicity an official tourism partner of Mexico. I focus on products that make complicated work simple and that people rely on every day.
For partnerships, speaking, and press inquiries, get in touch.
